Marcomms Workshop – Digital marketing and communications
Date: 23rd of October 2019 Time: 5:30pm – 7:30pm Location: 134 Hutt Street, Adelaide 5000
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Eventbrite Bookings + booking fee
From deciding on what martech to implement, delivering the right messages to the right audiences and getting ROI for your marketing campaigns; marketing teams and business owners have never had more options available to them.
However, what we’re seeing in the market is that companies are overwhelmed and unsure of what will bring tangible results to fast-track business growth.
Have you hired marketing experts only to be disappointed in ROI? Have you implemented costly martech platforms for staff not to use them or for them not to deliver? Do you know what your competitors are doing right now to gain market share?
Marcomms Workshop will deliver real insight into what clever companies are doing in 2019 to super charge their marketing efforts to get maximum results. Three top marketing consultants who advise senior executives across multiple sectors, here and interstate, bring together their expertise and unveil what is really working for their clients… and what’s not.
We’ll be addressing:
What social media platforms you should be using for your business, how often you should be posting and what you should be sayingWhat to automate and what to invest time into yourselfWhere your resources are best spent when it comes to SEO, ads and analyticsHow to leverage your executives’ personal profiles to bring in more businessHow to create content which will bring credibility, build your brand and boost sales
There will also be plenty of time after the workshop for networking with an audience of like-minded executives, with one drink on entry and grazing table supplied. A cash bar will be available.
The Workshop
In this workshop, we’ll be cramming deep insight, tools and hacks which will supercharge your marketing strategy and implementation.
We’ll cover public relations, copywriting and digital marketing tips, tricks and techniques, giving you easy practical tasks, resources and strategies you can implement when you’re back at your desk.
Jenny Hassam, CEO, Rhetoric PR
What clever companies are doing to leverage their business and personal profiles
How companies are using social media to bring in business
How traditional PR tactics are being used in social to build brands
Multiple examples of what other companies are doing and the results they’re getting
Libby Parker – Expressions Media
Writing for business
Hooks and headlines
External communications to catch leads and likes
Amy Hourigan – Helvetica Digital
Harnessing free Google products to understand your audience and your marketing effectiveness
What metrics you should be looking at, and reporting on consistently
How to track your most important website actions
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